Fractional Product Leadership for Growing Digital Businesses

Leveraging 15+ years of experience to drive measurable growth across digital platforms serving over 30M users.

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About Jens

I'm a product leader with a proven track record of driving growth across digital platforms. Throughout my career, I've worked with teams to scale products serving over 30M users and processing more than €20M in transactions.

Jens Herf, Product Leader

With executive experience at both corporate and scale-ups, I've led product teams to deliver measurable business outcomes, including:

  • Increased Springer Nature's B2C/SMB revenue to +€20M while leading 4 cross-functional teams
  • Founded Shopstar (online shop builder/SaaS)
  • Increased Hornet's Daily Active Users (DAU) by 30% to ~1M (LGBTQ+ Dating Mobile App)
  • Selected for Knife Capital's South Africa-based business accelerator Grindstone

Now as a fractional product leader, I partner with select clients to bring strategic product thinking, UX expertise, and growth strategies to businesses at critical growth stages.

Based in South Africa, I work remotely with clients across EMEA, leveraging time zone alignment to provide responsive leadership and guidance.

Services

I offer fractional product leadership services tailored to your business needs, helping your company navigate growth challenges without the cost of a full-time executive.

Strategic Product Direction

Develop clear product roadmaps aligned with business goals, prioritizing features that deliver maximum value and ROI.

Growth Optimization

Implement data-driven strategies to increase user acquisition, engagement, and retention while optimizing conversion funnels.

Team Leadership

Guide cross-functional teams with servant leadership principles to deliver measurable business outcomes.

UX Design Direction

Leverage my UX design background to ensure your product delivers exceptional user experiences that drive engagement and loyalty.

Monetization Strategy

Develop and implement sustainable revenue models that balance user experience with business profitability.

Innovation Workshops

Facilitate collaborative sessions to generate new product ideas and solve complex business problems.

UX Design Expertise

With a background in UX/UI design and a passion for creating exceptional user experiences, I bring a unique perspective to product leadership that balances business goals with user needs.

Information Architecture
Wireframing & Prototyping
User Research & Testing
User Journey Mapping
UI Design Principles
Responsive Design
Accessibility Standards
UX Optimization

Client Experience

I've had the privilege of working with innovative companies across multiple countries and industries, helping them transform their product strategies and drive substantial growth, including:

What Clients Say

"Jens joined us as B2B product lead. His broad project background helped us in developing a B2B product strategy and his pragmatic approach enabled us to find solutions in a complex IT environment. Jens fun, empathetic and solution-oriented demeanor made him fun to work with. He will be a big help to lead product development efforts especially in solution-oriented startups."

Daniel Goller

Founder & Managing Partner CiStiamo

"If you are looking for someone to take an idea to market, Jens is the right guy. He knows how to create MVPs, to validate a concept and also builds strong relationships with his teammates in order for them to believe in and bring the vision to life."

Christof Wittig

Founder & CEO Hornet

Ready to Transform Your Product Strategy?

Let's discuss how fractional product leadership can help your business achieve its growth goals.

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